This Privacy Notice (“Notice”) describes the privacy practices of Uncle Bill's Kitchen and/or its subsidiary and affiliated entities (“Uncle Bill's Kitchen,” “we” or “us”) with regard to Services where this Notice is posted.

This Notice explains how we collect, use, and share information about users who interact with our websites, applications, our content on connected televisions, or other interactive services that link to or reference this Privacy Notice (“Services”). This Notice does not apply to our collection of information from other features, services, or sources (unless specifically stated), or to third parties that provide information to Uncle Bill's Kitchen.

By accessing and using the Services, you agree to our collection and use of your information in the manner described in this Notice. If you disagree with the terms of this Notice, you should not use the Services.

1. GEOGRAPHIC SCOPE OF THE NOTICE

The Services are operated in the United States and are intended for users located in the United States. The Services are therefore governed by and operated in accordance with the laws of the United States. If you are located outside of the United States, please be aware that information you provide to us or that we obtain as a result of your use of the Services will be collected in the United States and/or transferred to the United States and will be subject to U.S. law.

By using the Services and/or providing us with information, you (a) consent to the transfer and/or processing of any information to and in the United States, (b) acknowledge that U.S. law may provide a lower standard of protection for information than the laws of your location, (c) understand that we will collect, transfer, store, process and share your information from or about you in accordance with this Notice and U.S. law.

2. TYPES OF INFORMATION WE COLLECT FROM OR ABOUT YOU

When you interact with the Services, we collect information that directly identifies you (
i.e., information that would allow someone to identify you or contact you, such as your full name, postal address, e-mail address, or telephone number), as well as information about your use of the Services. Below we describe the different types of information we collect from you and the devices you use when you interact with the Services.

Information you provide to us: Some of the Services may permit you to enter contact information and other information about yourself and others. We collect and store any information you enter through the Services. For example, you may provide:

• your name, postal address, e-mail address, phone number, profile picture, birthday, or other information, such
  as when you register with our Services, create or edit your user profile, sign up to receive newsletters, or
  enter in a contest or sweepstakes;
• certain demographic information, such as your age, gender, or income bracket, when you participate in a survey
  or poll;
• information in postings, comments, or forums (such as chat rooms, message boards, or similar public forums)
  within the Services, and in non-public messages you send to other users of the Services;
• nutrition and dietary preference information when you search for recipes within the Services;
• your first and last name, your address, and your credit card and billing information if you purchase of a
  product at the Discovery Store or subscribe to one of Discovery’s paid Services; or
• your e-mail address, communications, and files when you send to us a message by e-mail, through our Customer
  Support portal, or through other communication services.

Information we collect automatically from your
devices: When you interact with the Services, certain information about your use of the Services is automatically collected. This information includes information about the devices used to access the Services, such as Internet Protocol (“IP”) address, your device ID and other unique device identifiers, mobile network information, information about how the device is interacting with our Services, hardware model, and the type and version of your device’s operating system or web browser. We also collect information about how you use our Services, such as pages viewed and the order of such pages, content (including video content) or advertising you view within the Services; the length of time you interact with the Services; search queries entered within the Services; error logs; websites and other services you visit before and after visiting an Uncle Bill's Kitchen site; and other similar information. Much of this information is collected through cookies, web beacons, and other tracking technologies.

Information from Social Media Networks and Other Third
Parties: When you use certain features of the Services, you may give us permission to access information about you from services offered by third parties, including social media networks. For example, you may choose to register on our websites by using a social media account, or you may use a social media function on our Services such as a “share” button. Doing that allows us to obtain information from the social media platform. That information could include your friends or contacts, profile picture, birth date, gender, people/sites you follow, or other profile-related information, as well as any other information you have opted to share. The information we obtain from social media networks depends on your account/privacy settings with those third parties and those third-parties’ privacy policies, so be sure to check those policies and to adjust your settings to meet your preferences.

We may also obtain information about you from other third-party sources, such as our partners and advertisers, interactive applications offered through our services (such as embedded video players), and commercially available sources such as data aggregators and public databases. We may combine the information we receive from third parties with information we collect through the Services.

Location
Information: We collect general information about your location through the Services, such as the city, state, and/or zip code associated with your IP Address. If you agree, we may collect more specific location information that is provided through the GPS functionality on your mobile device used to access the Services. That location information is used to present information and advertising that is of relevance to you in your geographic area and to allow you to take advantage of certain features of the Services such as tailoring live class schedules to your time zone or providing you with local grocery store options for recipe ingredient delivery. If you grant permission for us to collect more specific GPS location information, you can disable such access through your mobile device settings.

Information You Provide About
Others: If you send someone else a communication using the Services, such as sending content to a friend, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise in accordance with applicable legal requirements. Please be aware that when you use any send-to-a-friend functionality on our Services, your e-mail address may be included in the communication you send.

3. HOW WE USE THE INFORMATION WE COLLECT

We use the information we collect to provide and improve the Services; to communicate with you; to deliver advertising; and to develop and provide additional products, features, and offerings, as explained in more detail below.

Provide the Services you request, including to maintain and service your account

, for example to:

• Fulfill your requests for products, services, or information;
• Process your payments and ship your products;
• Enable your access to the Services and participation in special features of the Services, such as recipe boxes,
  surveys, polls, and message boards;
• Provide technical and other support, including to understand and resolve technical issues with the Services;
• Send you service-related communications;
• Display user-generated content; and
• Process your entries into sweepstakes, contests or promotions.

Communicate with you and provide customer service to support the Services

, including to:

• Provide customer service support or respond to your inquiries, requests and comments;
• Send you electronic newsletters or enter you into sweepstakes or contests; and
• Provide you legal notices or other notices with respect the Services, including service-related
  communications.

Develop and improve the Services and personalize your experience with the Services

, including to:

• Analyze patterns in the use of the Services, study site traffic, and understand customer needs and trends to
  improve our Services and develop new ones;
• Provide you with a customized product experience, including viewing and other content recommendations;
• Send you personalized newsletters, surveys, and information about products, services and promotions offered by
  us, our partners, and other organizations with which we work;
• Customize the content on the Services based on your activities and interests;
• Create profiles about you, including adding and combining information we obtain from third parties, which may be
  used for analytics, marketing and advertising; and
• Use inferences about your preferences and interests for any and all of the above purposes.

Provide our marketing and third-party advertising to you

, including to:

• Send you newsletters, promotional e-mails, surveys, and information about products, services and promotions
  offered by us, our partners, and other organizations with which we work;
• Customize advertising that our third-party partners deliver on the Services (e.g., personalized third-party
  advertising);
• Create and update inferences about you and audience segments that can be used for targeted advertising and
  marketing on the Services, third party services and platforms, and mobile apps;
• Create profiles about you, including adding and combining information we obtain from third parties, which may be
  used for analytics, marketing, and advertising; and
• Measure the placement, frequency, efficacy, and compliance of advertising and ad impressions.

Security, Fraud, and Legal Compliance,

including:

• Monitor prevent, and detect fraud, such as through verifying your identity;
• Combat spam or other malware or security risks;
• Monitor, enforce, and improve the security of our Services;
• Comply with any applicable procedures, laws, and regulations, subpoenas, governmental requests or legal process,
  or in connection with a legal investigation, if in our good faith opinion such is required or permitted by law;
  and
• Establish, exercise, or defend our legal rights (e.g., to enforce compliance with our Terms of Use, Visitor
  Agreements, Privacy Policies, or other contracts or legal rights).

Please note that all of the information we collect about you may be combined together in order to facilitate all of the above purposes.

4. WHEN WE SHARE INFORMATION

We may disclose the information we collect as described below and supplemented by our Tracking Technologies
Notice. By accessing and using the Services, you consent to our sharing practices, as described in this Notice, and subject to any choices you have made.

Third-party service
providers: We engage third-party service providers to perform a variety of services and functions on our behalf, such as customer support, administering our promotions, marketing or promotional assistance, data analytics, online advertising, technology services and platforms, processing payments, and other services.

The information we
share: We may share information about you with our subsidiary and affiliated companies and joint venture partners, to provide and improve our products and services, as well as to provide you with information about products or services that may interest you.

Sweepstakes, contests & promotions:
When you register or enter a promotion, sweepstakes, or contest through our Services, we may share the information you provide for such purposes with authorized third-party service providers (as described above), participating sponsors, and advertising partners. Further, by entering any promotion, you are agreeing to the official rules that govern that promotion, which may require you to take certain actions, including, except where prohibited by law, allowing Uncle Bill's Kitchen and/or the sponsor(s) of the promotion to use and publicly release your name, voice, and/or likeness in advertising or marketing associated with the promotion. Please review the relevant promotion, sweepstakes, or contest rules for more information.

Business partners:
We may share information with third parties with whom we have business relationships, such as our co-promotional partners, advertisers, ad networks, and data marketing services, for purposes such as offering products and services that may interest you.

Business
transfer: In the event we go through a business transition such as a merger, acquisition, bankruptcy, reorganization, or sale of all or a portion of our assets, or a diligence process in connection with a potential business transaction, the information we collect and maintain may be disclosed, sold, or transferred as part of that transaction. If such transfer is subject to additional restrictions under applicable laws, we will comply with such restrictions.

Legal requirements and protection of Services and
users: We will disclose the information we collect where we have a good faith belief that such disclosure is: (a) required by law (or to respond to subpoenas, warrants, government requests, or similar process served on us); (b) pursuant to our take-down policy and procedures; and/or (c) necessary to protect or defend our legal rights or property, our Services, you, or other third parties, or ensure the safety and security of our Services, systems, and of our customers or the general public.

With your
consent: We may share or disclose information about you if you ask or authorize us to do so, including by intentionally interacting with third-parties on our sites. Additionally, when you choose to share information in a public forum, that information may be seen or collected by anyone, including third parties that do not adhere to our Privacy Notice. We are not responsible for events arising from the distribution of any information you choose to share publicly through our Services.

Aggregate
information: We may aggregate and/or de-identify information such that it is no longer linked to you or your device. This Notice does not limit our ability to disclose aggregated or de-identified information that is not linked to you. We may use and disclose such information to our partners, advertisers, and any other third parties in our discretion.

5. THIRD-PARTY SITES, SERVICES, AND FEATURES

Our Services may contain links to third-party websites (e.g., online stores that offer products for purchase), third-party plug-ins (e.g., social-sharing buttons), and third-party features (e.g., banner advertisements). These third-party services may collect information from or about you when you interact with them, and in some cases, they may track your activity, including through the use of cookies or other tracking technologies, without you needing to interact with them. We are not responsible for the content or practices of such third parties, and their collection, use, and disclosure of your information will be subject to their privacy policies, and not this Notice. We urge you to read the privacy and security policies of these third parties.

6. GOVERNING LAW AND VENUE

This Notice and all disputes arising hereunder or relating hereto shall be governed by, and will be construed under, the laws of the State of Michigan, without regard to choice of law principles. Those who choose to access the Services from locations outside the United States do so on their own initiative and are responsible for compliance with local laws if and to the extent local laws are applicable. By using the Services, you agree that the exclusive jurisdiction for any dispute not subject to any applicable arbitration clause in our Terms of Use or Visitor Agreement shall be the state and federal courts located in Michigan.

7. UPDATES TO THE NOTICE

We may change this Notice from time to time as our services, technology, and legal obligations change. If we make changes, we will post the updated Notice and revise the “Last Updated” date. Any changes will be effective immediately upon posting of the revised Notice, and your continued use of the Services after that date will indicate your consent to any changes, unless applicable law requires us to provide another form of notice and/or seek your agreement to such changes.

California Privacy Notice

This Privacy Notice for California residents supplements the Uncle Bill's Kitchen Privacy
Notice. This Notice applies to website visitors, app users, and customers in California. This Notice gives California residents additional information about our information collection and use practices required by the California Consumer Privacy Act of 2018 (“CCPA”), and also provides California residents with specific privacy rights.

Information About the Personal Information we Collect

This following chart provides information about the categories of personal information that we collect, the purposes for which we use the information, the sources of the information, and the categories of third parties to whom we disclose the information for business purposes.

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Information you provide to us:

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Information we collect automatically from you and/or your device:

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Information We Infer or Inference Information We Receive from Third
Parties:

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California Information & Deletion Rights

If you are a California resident, the CCPA allows you to make certain requests about your personal information. Specifically, the CCPA allows you to request us to:

• Inform you about the categories of personal information we collect or disclose about you; the categories of
  sources of such information, the business or commercial purpose for collecting your personal information, and
  the categories of third parties with whom we share/disclose personal information;
• Provide access to and/or a copy of certain personal information we hold about you;
• Delete certain personal information we have about you; and
• Provide you with information about the financial incentives that we offer to you, if any.

Please note that certain information may be exempt from such requests under California law. For example, we need certain information in order to provide the Services to you.

Verification: We will take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name, e-mail address, and physical address.

You are also permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

Yu may contact us at the following toll-free phone number to make your request: support@unclebillskitchen.com